Three companies — Dealer Ignition, Diablo AI, and Rally — founded and operated by Steve Baylis from a studio in Vancouver, BC.
Refreshed quarterly. Numbers reflect the operating reality of the three Ignition Labs ventures.
Performance marketing built exclusively for automotive dealerships.
Strategy, creative, and media calibrated to one metric — vehicles sold. Active in the top 5% of North American dealer groups.
Autonomous intelligence for every dealership touchpoint.
Speed-to-lead, lost-lead recovery, AI follow-up, and full CRM — unified into one system that never sleeps.
The social platform for car culture.
Events, drives, community — where enthusiasts connect with the scenes and machines they love. Launching in Vancouver, Los Angeles, and Miami.
The automotive industry is run by people who stayed in their lane. He refused to.
Two decades running agencies. A senior operating seat inside one of BC's largest auto groups. Twenty years exhibiting paintings internationally, across three countries and eight galleries. The definitive book on dealership marketing. And now, three operating companies building at the intersection of AI, marketing, and culture.
Read the full storyIgnition Labs / 2026